Corporate software is as diverse as the applications it assists. Whether it’s automating manual tasks in business, providing analytics for business or enabling team collaboration, the software’s use has changed the way businesses view potential, expansion and innovation. It also has revolutionized the workplace. Gone are the days of teams having to be in the same office or even in the same country to communicate effectively. Companies can now carry out complex processes at lightning speed, and use data analytics from anywhere.

Rosenthal was 34 when he established Corporate Software, an IBM-compatible software distributor that specialized in large, enterprise-scale systems. Corporate Software became one the largest value-added resellers in the industry due to his charismatic personality to market. The company charged five to 10 percent more than discounters for its services and targeted information center managers who purchased equipment and offered support services.

In the first year of operation, Corporate Software had 350 software programs in stock. Sales personnel provided pre-sales consultation and demonstration disks. It also provided technical assistance installation and system integration services, and training. The company even established an auction desk to handle large, price-sensitive orders.

Corporate software today can carry out various functions, from customer relationship management (CRM) to project management. Automating these tasks decreases the chance of human mistakes and allows employees to focus on more strategic or creative endeavors. The software also can analyze data and provide insights and suggestions for improving the business processes.

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