Online media and online businesses are vital to the modern world. Digital platforms allow for unique connections with consumers as well as brand recognition to attract customers to your products or services. You can also drive traffic to your site from social media or search engine results, as well as other websites. This can increase your revenue opportunities.
Digital media companies create, produce, or distribute digital content on various platforms. Podcasts, video, blogs and ecommerce websites are just a few examples. Some of these businesses have a subscription model, like the classic newspaper or magazine models, where customers pay a fee to get access to content for the entire month.
The digital media has opened up new revenue streams that were never previously available. It is important that media companies comprehend these new opportunities, and how they can be used to their advantage.
Owned media, earned media and paid media are the three main categories of digital media. Owned media is your website, your blog and social media channels. The more owned media an organization owns, the greater its visibility will be in results pages for search engines. It is therefore crucial to optimize your owned media to ensure that search engines can locate it and rank it. Paid media can include things such as PPC, social advertising and the retargeting. Earned media is content that has been shared from your customers which can help build your brand like recommendations on social media or eWOM (electronic word of mouth).